They didn't believe it at first. But it's true. The new SG Raw Power from Gibson USA adds another dimension to Gibson's most popular model of all-time. Everything about the SG Raw Power still screams SG. But take a closer look at the new colors, the new upgrades - and the new nice price - and you'll see it's more desirable than ever before. Above all, the most inspired design in guitar-making history is now available in solid maple. It creates a fresh, brilliant tone previously unheard of from a standard SG. And for the first time the SG is available with a three-piece solid maple neck, topped with a maple fingerboard. Notes are vividly clear, and chords are purely expressive.

It was hard to improve the world's best-playing neck, but Gibson did. The SG's signature look also gets a facelift with a new palette of satin nitro finish colors, and a pair of Gibson's '57 Classic humbucker pickups gives it a brand new power plant. Legendary "PAF" tone in a totally contemporary format. You've got to hear it to believe it. It's intense. It's in your face. And it's original. It's one of the most distinct sounding SGs you'll ever hear. Listen for yourself ...